The person behind the work
20 years in the industry. 7 years in the Whitsundays. Building websites for the businesses I know from the inside.
About your developer
Chef. Hospitality veteran. Web developer. Local.
I've spent most of my life in hospitality, tourism, and small business — working in kitchens, managing teams, and helping operators keep things running smoothly. After moving into IT and web development, I realised something simple: most local businesses don't need a big agency. They need someone who understands the region and the work, and who actually listens.
That's the approach I bring to every project. When you work with me, you deal directly with the person designing and building your site. Clear communication, practical advice, and a focus on what will genuinely help your business — not what looks good on an agency invoice.
If you want a website built with real understanding of how local businesses operate, I'm here to help.
I spent a decade working in professional kitchens — learning how hospitality businesses actually operate from the inside. The pressure of service, the importance of presentation, the reality of running a business where margins are tight and every customer interaction matters.
Moving into hospitality retail gave me a different perspective — the customer-facing side, stock management, staff, and the constant challenge of standing out in a competitive local market. I watched businesses succeed and fail, and I started to notice that the ones who struggled online struggled everywhere.
Moving to Airlie Beach gave me an even clearer picture. The Whitsundays is a region full of brilliant small businesses — cafés, tour operators, accommodation providers — many of whom are being underserved by digital agencies that don't understand their seasonal business models, their reliance on tourism, or the specific challenges of operating in a regional area.
I retrained in IT, completed my Certificate III, and built Whitsunday Web Studio with one goal: to give local businesses access to quality digital work from someone who actually understands their industry. Every site I build draws on 20 years of knowing what hospitality and tourism businesses need — not just what looks good on screen.
Why it matters
There are plenty of web designers. Here's why local hospitality and tourism businesses choose to work with me.
I've worked in professional kitchens and hospitality retail for 20 years. I know what a café owner actually needs from a website — not what an agency thinks they need.
I live in Airlie Beach. I know the Whitsundays market, the seasonal patterns, the local businesses, and the specific challenges of operating in a tourism-driven region.
You deal with me personally — not an account manager, not an offshore team. When you call or email, I'm the one who picks up and knows your project.
No hidden fees, no surprise invoices. You'll know exactly what you're paying for before any work begins — and exactly what you're getting in return.
If you don't need something, I'll tell you. If there's a cheaper solution that works just as well, I'll recommend it. I'd rather give you good advice than sell you something you don't need.
No templates, no bloated page builders. Clean, fast, purpose-built websites that work properly across every device and don't give you headaches down the track.
How I work
These aren't marketing slogans. They're the principles that actually shape how I take on projects and treat clients.
A live website that works is worth more than a perfect one still being tweaked. I build to completion, get it live, then improve from there.
I'd rather lose a job by being honest than win it by overselling. You'll always know what you're getting, what it costs, and why.
You shouldn't need a Sydney agency budget to get a great website. The Whitsundays has brilliant small businesses that deserve digital work that matches their quality.
I want clients who come back. That means doing right by people even when it's inconvenient — because reputation in a regional area is everything.
"I didn't start this business to be a web developer. I started it because I kept seeing great local businesses being let down by people who didn't understand their industry."Tony — Founder, Whitsunday Web Studio